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Success as a Real Estate Agent For Dummies, by Dirk Zeller
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Make your fortune in the real estate business? Easy.
Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, Success as a Real Estate Agent For Dummies has it covered.
This no-nonsense guide, with guidance from an industry expert, shows how you can become a successful real estate agent. It provides advice on acquiring the skills needed to excel and the respect and recognition you'll gain through making sales and generating profit. Soon you'll have all the tools you need to: prospect your way to listing and sales; build a referral-based clientele; plan and host a successful open house; present and close listing contracts; stake your competitive advantage; spend less time to earn more money; and much more.
- Features tips and tricks for working with buyers
- Includes must-haves for a successful real estate agents
- Offers tried-and-true tactics and fresh ideas for finding more prospects—and closing more deals
Whether it's lead generation via blogging or social media channels, Success as a Real Estate Agent For Dummies gives you key ways to communicate and prospect in a new online world.
- Sales Rank: #14326 in Books
- Published on: 2013-11-04
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .75" w x 7.40" l, 1.25 pounds
- Binding: Paperback
- 384 pages
From the Back Cover
Learn to:
- Become a top-performing real estate agent
- Communicate and create a presence in a digital world
- Find more prospects and close more deals
Succeed as an agent in the real estate business? Easy.
If you're looking to rev up your real estate business, wondering where to find the best lead targets, or just interested in refining specific skills, Success as a Real Estate Agent For Dummies has it covered. This hands-on, friendly guide shows you all the tricks of the trade, including tried-and-true tactics and fresh ideas for finding more and better prospects — and closing more sales! Plus, whether it's lead generation via blogging or social media channels, Success as a Real Estate Agent For Dummies gives you key ways to communicate and prospect in a digital world.
- Pave the way to real estate success — get a guided tour through the process of evaluating, choosing, and joining a real estate company (and tips on how you can swing the odds for success in your favor)
- Unlock the secrets of client development — discover how to use social media, mine gold from referrals, win business from expired and FSBO listings, and use open houses as the ultimate prospecting approach
- Sales and service (with a smile) — find out how to develop a winning sales strategy, from using effective marketing for listings to negotiating contracts and closing deals
- Sell yourself — get great advice for building and developing lifelong client relationships and loyalty and for delivering unbeatable client service
Open the book and find:
- The skills of a successful agent
- Ways to conduct a quality listing presentation
- How to get a house ready for showing
- Tips for marketing yourself and your properties
- The best ways to run a successful real estate business
- Ten bulletproof listing presentations
- The scoop on navigating short sales
- Resources for real estate agents
About the Author
Dirk Zeller is the CEO of Real Estate Champions and Sales Champions, two nationally known companies that specialize in training and coaching salespeople.
Most helpful customer reviews
12 of 12 people found the following review helpful.
Another Great Zeller Guide to Success!
By A Customer
I've been reading Dirk Zeller's books for many years, focusing on sales and time management. I don't think anything he writes is particularly revolutionary, but his common sense approach makes his works "must reads" for anyone interested in sales.
Pros:
-Lots of useful, immediately relevant information to sales and real estate sales
-Insight into current technology and social media
-Lots of common sense tips and tricks
-Easy to read, well written
Cons:
-The "Dummies" series is good for doses of information, but less useful for a big picture. Although Zeller is an old pro at writing and imparting information, the general "Dummies" format does limit his holistic approach.
8 of 8 people found the following review helpful.
Informative and organized
By sanoe.net
I work a lot with real estate agents and I thought I knew most of the tricks but Dirk Zeller's "Success as a Real Estate Agent" had some items that I didn't realize that a real estate agent did now and when I showed this book to one real estate agent friend, even she was "Whoa, I didn't know about that. I should do that."
The main thing that I got out of "Success as a Real Estate Agent for Dummies" is that one has to be proactive. Just listing a property or taking a prospective buyer to a house isn't what makes a real estate agent. Being proactive and using all the tools available will make the difference between someone who passed the test to get the license and the person who wants to be successful as an agent.
Zeller doesn't let the reader down in that he continues the well-laid out, organized tradition of the "For Dummies" line. He covers everything from online tools, to social media, to presentation, to marketing oneself, to generating more referrals. If I wanted to be a real estate agent in the current market, this book gives me a better idea of what I need to do to be a successful one.
15 of 17 people found the following review helpful.
Good Overview of Life as a Real Estate Agent
By Suz
I am contemplating becoming a real estate agent, and this book was a great overview of what to expect, what life of a real estate agent is like, and some of the challenges real estate agents face. It is informative and entertaining, and has convinced me to go ahead and pursue my license. No doubt it will help me hit the ground running and be handy for a long time to come.
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